Campaign Content / The Merrier
To create a series of short films profiling small business models and individuals contributing to the greater good through ethical practice and conscious choice.
Short films in stylised documentary form that enable the viewer to connect, engage, and be informed within a short space of time.
The Merrier launched online and were able to garner the attention of a new and broad audience. Each film was broken into three episodes of around 15 seconds and these were distributed via Stories on Instagram.