Product Photography / Stone & Wood
Stone & Wood asked us to create product images that were commercially viable and didn’t lose the appeal of commercial perfection but maintained the natural vibe that Stone & Wood is famous for. Each beer was to be shot with its unique character in mind. Pacific Ale: perfect for day sessions, bright and bubbly. SXW limited release: unique and moody with depth to its character.
An image that accentuated and celebrated the character of each beer, instigating a palpable desire to enjoy the crisp contents of each bottle or glass.
At a glance we get a sense of the product pictured. Instantly we can see it exists in a real environment. Having been captured locally, the image gives us the opportunity to connect to its contents, evoking friendliness, honesty, and familiarity.