Product Campaign | Clean Coast Collective
Nat and Dan from Clean Coast Collective wanted to take eco-friendly products out of the already saturated ‘green’ market and into the mainstream marketplace. The goal was to create a campaign that allowed them to reach a wider audience by presenting the product in a fashion that challenged the already existing visual language of ethical products.
We created a series of still photography images along with a short motion picture. We shot the products using colourful and contemporary environments, placing them in constructed landscapes that challenged the previously existing aesthetic of ethical products.
Products that once remained on the fringe now have a place to shine. Clean Coast Collective’s consciously created products are now strategically placed for increased visibility in the marketplace.